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Paramount Secures Exclusive Boxing Deal, Expands UFC Partnership

10/2/2025

25 2 Full Breakdown

Summary

Story summary

Paramount becomes exclusive streaming and TV partner for Zuffa Boxing starting January 2026, with 12 boxing cards.
The deal marks Paramount's return to boxing after Showtime exited in late 2023.
The pact includes a seven-year contract with UFC worth $7.7 billion, boosting Paramount's sports portfolio.
Paramount+ will be the exclusive home for UFC events, expanding its combat-sports offerings.

History

Historical Context

The UFC's acquisition by Zuffa, LLC in 2001 marked a pivotal moment for mixed martial arts, leading to its mainstream acceptance. By 2016, the UFC generated over $1 billion in annual revenue, driven by strategic marketing and partnerships. The recent collaboration with Paramount reflects a broader trend in sports broadcasting, adapting to the growing popularity of combat sports and emphasizing exclusive content.

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Story summary

Paramount becomes exclusive streaming and TV partner for Zuffa Boxing starting January 2026, with 12 boxing cards.
The deal marks Paramount's return to boxing after Showtime exited in late 2023.
The pact includes a seven-year contract with UFC worth $7.7 billion, boosting Paramount's sports portfolio.
Paramount+ will be the exclusive home for UFC events, expanding its combat-sports offerings.

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