Back to today’s briefing

Story perspectives

Trick-or-Treat for UNICEF: 75 Years of Impact!

10/2/2025

34 6

Summary

Story summary

Since 1948, Trick-or-Treat for UNICEF has raised nearly $200 million for education, safe water, and emergency relief, making it the longest-running U.S. youth-engagement campaign.
It began in Philadelphia with Clyde and Mary Emma Allison collecting shoe donations.
In 1950, it shifted to coin donations, yielding $17 in its first year.
Heidi Klum has been a longtime ambassador promoting the campaign.

1 of 1

Story summary

Since 1948, Trick-or-Treat for UNICEF has raised nearly $200 million for education, safe water, and emergency relief, making it the longest-running U.S. youth-engagement campaign.
It began in Philadelphia with Clyde and Mary Emma Allison collecting shoe donations.
In 1950, it shifted to coin donations, yielding $17 in its first year.
Heidi Klum has been a longtime ambassador promoting the campaign.