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Israel Invests $6M in Social Media Campaign Against Antisemitism

10/2/2025

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Summary

Story summary

Israel signs a $6 million contract with Clock Tower X to target Generation Z on TikTok and Instagram and combat antisemitism.
The campaign aims for at least 50 million monthly views and uses MarketBrew AI to boost public diplomacy.
Eran Shayovich of Israel's Ministry of Foreign Affairs leads the initiative.
Clock Tower X's effort follows SKDK's similar, recently ended campaign.

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Story summary

Israel signs a $6 million contract with Clock Tower X to target Generation Z on TikTok and Instagram and combat antisemitism.
The campaign aims for at least 50 million monthly views and uses MarketBrew AI to boost public diplomacy.
Eran Shayovich of Israel's Ministry of Foreign Affairs leads the initiative.
Clock Tower X's effort follows SKDK's similar, recently ended campaign.