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Tesla Sales Surge in Denmark, Plummet in Sweden

10/2/2025

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Story summary
  • Tesla's September sales rose in Denmark (20.5%) and Norway (14.7%), but Sweden fell 64%.
  • Europe overall fell 22.5% in August, dropping Tesla's market share to 1.5%.
  • An aging lineup and intensified European-Chinese competition raise concerns about Tesla's market position.
  • Analysts expect Model Y L and an affordable Model Y to help regain share, though competition may worsen.