Story perspectives
Stella McCartney Debuts Plant-Based Feathers Amid Losses
10/2/2025
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Story summary
- Stella McCartney unveiled fevvers, a plant-based feather substitute, at the Spring/Summer 2026 Paris show.
- The collection featured 98% sustainable materials and showcased draped gowns and oversized suits.
- Stella McCartney reported a £25 million pre-tax loss in 2023, up from £10 million the previous year.
- McCartney has influenced high fashion's shift toward alternative materials.
