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Cracker Barrel Faces Backlash, Forecasts 8% Traffic Decline

10/2/2025

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Summary

Story summary

Cracker Barrel Old Country Store, founded in 1969 and based in Tennessee, faced backlash over a logo change, triggering a significant drop in customer traffic.
CEO Julie Masino acknowledged the mistake and warned of a 7%-8% quarterly traffic decline.
The fiscal-year revenue forecast is now $3.35 billion to $3.45 billion, down from prior guidance.

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Story summary

Cracker Barrel Old Country Store, founded in 1969 and based in Tennessee, faced backlash over a logo change, triggering a significant drop in customer traffic.
CEO Julie Masino acknowledged the mistake and warned of a 7%-8% quarterly traffic decline.
The fiscal-year revenue forecast is now $3.35 billion to $3.45 billion, down from prior guidance.