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New Nielsen Data Model Boosts Daytime and Sports Ratings

10/2/2025

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Summary

Story summary

The 2025-2026 season began September 22, 2025 as Nielsen debuted the Big Data + Panel.
Big Data + Panel merges traditional panel data with millions of smart TVs and streaming devices.
Daytime gains led by The Price is Right; GMA3 and NBC News Daily rose, and National Football League (NFL) and college football posted increases.

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Story summary

The 2025-2026 season began September 22, 2025 as Nielsen debuted the Big Data + Panel.
Big Data + Panel merges traditional panel data with millions of smart TVs and streaming devices.
Daytime gains led by The Price is Right; GMA3 and NBC News Daily rose, and National Football League (NFL) and college football posted increases.