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MSNBC Rebrands as MS NOW: Soboroff and Tur Lead Discussion

10/3/2025

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Summary

Story summary

Jacob Soboroff and Katy Tur, journalists, will co-host a discussion at MSNBCLIVE ’25 in New York on October 11, 2025, about immigration and identity.
The event signals MSNBC's rebranding to "MS NOW" under Versant, expanding its global news operations.
Soboroff and Tur, lifelong friends, advocate open dialogue and personal connections to deepen audience interaction after covering the Pacific Palisades wildfires.

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Story summary

Jacob Soboroff and Katy Tur, journalists, will co-host a discussion at MSNBCLIVE ’25 in New York on October 11, 2025, about immigration and identity.
The event signals MSNBC's rebranding to "MS NOW" under Versant, expanding its global news operations.
Soboroff and Tur, lifelong friends, advocate open dialogue and personal connections to deepen audience interaction after covering the Pacific Palisades wildfires.