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Spotify Enhances Personalization: Exclude Tracks from Taste Profile

10/3/2025

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Story summary
  • Spotify has launched a globally available feature for Free and Premium users to exclude tracks from the Taste Profile.
  • Previously, exclusions were playlist-only. Now users can exclude tracks by selecting a track and tapping 'Exclude from your Taste Profile'.
  • Spotify says the change reduces a track's influence on recommendations and improves personalization in Discover Weekly and Wrapped.
  • Exclusions can be reverted anytime.