Back to today’s briefing

Story perspectives

Reviving Auctions: Theatrical Techniques Meet New Regulations

10/3/2025

22 2

Summary

Story summary

Auctioneers use theatrical techniques like air bidding to spark interest and momentum.
In the US and UK, regulators prohibit exceeding a consignor's reserve price.
Once the reserve is met, auctioneers must build on genuine bids, often lifting by 10%.
Helena Newman and Simon de Pury emphasize rituals and appearance to heighten performance as technology changes auction dynamics.

1 of 1

Story summary

Auctioneers use theatrical techniques like air bidding to spark interest and momentum.
In the US and UK, regulators prohibit exceeding a consignor's reserve price.
Once the reserve is met, auctioneers must build on genuine bids, often lifting by 10%.
Helena Newman and Simon de Pury emphasize rituals and appearance to heighten performance as technology changes auction dynamics.