Back to today’s briefing

Story perspectives

Esther Project Invests $900K in Influencer AI Campaign

10/3/2025

45 9 Full Breakdown

Summary

Story summary

Esther Project pays up to $7,000 per post on TikTok and Instagram, with a $900,000 budget for June–Sept 2024.
A $6 million contract with Clock Tower X LLC supports influencing artificial intelligence (AI) and search results.
Safra Catz, Oracle CEO, published a 2015 email on embedding pro-Israel messaging; 9% of Americans aged 18-34 support Israel's actions in Gaza.

History

Historical Context

The Boycott, Divestment, Sanctions (BDS) movement gained momentum in 2015, shaping perceptions of Israel amid rising corporate political advocacy. Oracle CEO Safra Catz's $900,000 campaign exemplified this trend. Today, initiatives like the Esther Project's $7,000 per post on social media reflect ongoing efforts to influence narratives around Israel, highlighting the intersection of technology, social media, and geopolitical discourse.

1 of 2

Story summary

Esther Project pays up to $7,000 per post on TikTok and Instagram, with a $900,000 budget for June–Sept 2024.
A $6 million contract with Clock Tower X LLC supports influencing artificial intelligence (AI) and search results.
Safra Catz, Oracle CEO, published a 2015 email on embedding pro-Israel messaging; 9% of Americans aged 18-34 support Israel's actions in Gaza.

1 / 2