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Watami Acquires Subway Japan, Plans 3,000 Outlets

10/3/2025

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Summary

Story summary

Watami Co. has acquired Subway Japan and plans to expand outlets from 178 to 3,000 over 20 years.
The move aims to transform Japan's fast-food landscape, diversify beyond izakayas, and challenge giants like McDonald’s, according to the company's leadership.
Urban-first expansion will target cities, then suburbs, with local menu adaptations and healthier options designed for local tastes.

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Story summary

Watami Co. has acquired Subway Japan and plans to expand outlets from 178 to 3,000 over 20 years.
The move aims to transform Japan's fast-food landscape, diversify beyond izakayas, and challenge giants like McDonald’s, according to the company's leadership.
Urban-first expansion will target cities, then suburbs, with local menu adaptations and healthier options designed for local tastes.