Back to today’s briefing

Story perspectives

PepsiCo Ditches Artificial Colors for Naturally Dyed Snacks

10/3/2025

27 3

Summary

Story summary

PepsiCo will remove artificial colors from US products, lowering the 40% share currently using them.
The transition includes testing, feedback, and regulatory approval.
Tostitos and Lay's will be among the brands to feature naturally dyed products, with chips expected later this year.
The Food and Drug Administration (FDA) has banned some artificial dyes, prompting a shift toward natural options.

1 of 1

Story summary

PepsiCo will remove artificial colors from US products, lowering the 40% share currently using them.
The transition includes testing, feedback, and regulatory approval.
Tostitos and Lay's will be among the brands to feature naturally dyed products, with chips expected later this year.
The Food and Drug Administration (FDA) has banned some artificial dyes, prompting a shift toward natural options.