Story perspectives
Brittany Mahomes Partners with Divi Haircare Amid Chiefs' Female Viewership Surge
10/3/2025
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Story summary
- Brittany Mahomes, wife of Chiefs quarterback Patrick Mahomes, partnered with Divi haircare as the official NFL season partner.
- She has showcased Divi products on game-day routines since September 2025.
- She sent hair products and a note to FOX Sports broadcaster Charissa Thompson, who thanked her on Instagram.
- The partnership aligns with a 63% rise in female Chiefs-viewership.
