Story perspectives

Stellantis Appoints Kevin Kidd to Boost NASCAR Competitiveness

10/3/2025

Summary

Story summary

Stellantis names Kevin Kidd North American Motorsports Competition Director.
Kidd brings 25+ years in motorsports with RFK Racing and Joe Gibbs Racing.
He will apply Stellantis’ Last Tenth philosophy, boosting competitiveness via engineering.
Ram will return to NASCAR Craftsman Truck Series in 2026 after a 13-year absence, driven by customer demand. Tom Sacoman says Kidd's leadership strengthens Stellantis' motorsports presence.

History

Historical Context

In 2003, NASCAR introduced the Car of Tomorrow, enhancing safety and performance standards in racing. Stellantis, formed from the merger of Fiat Chrysler Automobiles and PSA Group in 2021, aims to leverage its motorsports legacy, including Kevin Kidd's experience, to boost competitiveness. The return of Ram to the NASCAR Craftsman Truck Series in 2026 highlights Stellantis' commitment to performance-driven vehicles amid evolving consumer demands.

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Story summary

Stellantis names Kevin Kidd North American Motorsports Competition Director.
Kidd brings 25+ years in motorsports with RFK Racing and Joe Gibbs Racing.
He will apply Stellantis’ Last Tenth philosophy, boosting competitiveness via engineering.
Ram will return to NASCAR Craftsman Truck Series in 2026 after a 13-year absence, driven by customer demand. Tom Sacoman says Kidd's leadership strengthens Stellantis' motorsports presence.

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