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Georgia Tech Joins Under Armour in Game-Changing Deal

10/3/2025

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Summary

Story summary

Georgia Tech will become Under Armour's official apparel provider starting July 1, 2026, under a 10-year deal.
The agreement is worth nearly six times Georgia Tech's current Adidas deal, with Adidas gear retained through 2026.
Athletic director Ryan Alpert notes a focus on excellence, innovation, and enhanced NIL opportunities for student-athletes. Under Armour also aims to grow in Atlanta.

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Story summary

Georgia Tech will become Under Armour's official apparel provider starting July 1, 2026, under a 10-year deal.
The agreement is worth nearly six times Georgia Tech's current Adidas deal, with Adidas gear retained through 2026.
Athletic director Ryan Alpert notes a focus on excellence, innovation, and enhanced NIL opportunities for student-athletes. Under Armour also aims to grow in Atlanta.