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Ashley Graham Launches Inclusive JCPenney Collection for All Sizes

10/3/2025

32 4 Full Breakdown

Summary

Story summary

Ashley Graham's JCPenney collection launched October 2 as part of a three-year partnership featuring 29 styles.
The line covers sizes 0X–5X, closing the plus-size fashion gap with affordability and style.
A promotional trailer titled 'Omitted' acts as a living lookbook about representation gaps for plus-size women.
JCPenney positions Graham's collection as a central brand in stores, with seasonal drops planned.

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Story summary

Ashley Graham's JCPenney collection launched October 2 as part of a three-year partnership featuring 29 styles.
The line covers sizes 0X–5X, closing the plus-size fashion gap with affordability and style.
A promotional trailer titled 'Omitted' acts as a living lookbook about representation gaps for plus-size women.
JCPenney positions Graham's collection as a central brand in stores, with seasonal drops planned.