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Toyota's Sports Car Comeback: Supra and Celica Speculated

10/3/2025

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Summary

Story summary

Toyota revives its sports car lineup, led by the Supra’s 2019 revival through Gazoo Racing.
Speculation centers on a new-generation Supra and a Celica high-performance revival.
In 2025, Nissan Z sales rose 121.7%, while Supra sales fell 13.7%.
Lower Nissan Z pricing helps explain its stronger performance versus the Supra.

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Story summary

Toyota revives its sports car lineup, led by the Supra’s 2019 revival through Gazoo Racing.
Speculation centers on a new-generation Supra and a Celica high-performance revival.
In 2025, Nissan Z sales rose 121.7%, while Supra sales fell 13.7%.
Lower Nissan Z pricing helps explain its stronger performance versus the Supra.