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Maxwell House Rebrands to 'Maxwell Apartment' for National Coffee Day

10/4/2025

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Summary

Story summary

Maxwell House temporarily rebrands as "Maxwell Apartment" to reflect rising renting over homeownership.
The rebrand coincides with National Coffee Day on September 29, 2025, and targets value as coffee prices rise.
The offer includes a 12-month lease for $39.99 with four 27.5-ounce canisters, potentially saving over $1,000 annually versus café purchases; Kraft Heinz says quality remains unchanged.

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Story summary

Maxwell House temporarily rebrands as "Maxwell Apartment" to reflect rising renting over homeownership.
The rebrand coincides with National Coffee Day on September 29, 2025, and targets value as coffee prices rise.
The offer includes a 12-month lease for $39.99 with four 27.5-ounce canisters, potentially saving over $1,000 annually versus café purchases; Kraft Heinz says quality remains unchanged.