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Meta Boosts AI Adoption Amid Soaring Ad Revenues

10/4/2025

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Summary

Story summary

Meta increases pressure on employees to use AI, tracking with dashboards.
It targets over 75% AI tool usage in Reality Labs division, up from 70%.
Employees use AI for coding, brainstorming, and drafting via Level Up.
Meta will use AI chatbot conversations to refine targeted ads. Users can adjust ad preferences.
Last quarter, Meta's advertising revenue reached $46.5 billion.

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Story summary

Meta increases pressure on employees to use AI, tracking with dashboards.
It targets over 75% AI tool usage in Reality Labs division, up from 70%.
Employees use AI for coding, brainstorming, and drafting via Level Up.
Meta will use AI chatbot conversations to refine targeted ads. Users can adjust ad preferences.
Last quarter, Meta's advertising revenue reached $46.5 billion.