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Google Defends AdX Sale Amid Publisher Concerns

10/4/2025

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Summary

Story summary

Google defends a DOJ proposal to sell AdX, citing risks and potential market disruption.
WikiHow CEO Elizabeth Douglas testified Google's ad tools are crucial for WikiHow amid AI changes.
She warned that a sale could reduce support and revenue for smaller publishers like WikiHow.
Experts testified that a new buyer may struggle with security and efficiency, increasing spam and fraud risks.

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Story summary

Google defends a DOJ proposal to sell AdX, citing risks and potential market disruption.
WikiHow CEO Elizabeth Douglas testified Google's ad tools are crucial for WikiHow amid AI changes.
She warned that a sale could reduce support and revenue for smaller publishers like WikiHow.
Experts testified that a new buyer may struggle with security and efficiency, increasing spam and fraud risks.