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U.S. Discount Cigarette Market to Surpass 40% by 2027

10/4/2025

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Summary

Story summary

U.S. discount cigarette share is projected to exceed 40% by 2027, up from 32% in 2022, according to Japan Tobacco International (JTI).
Eagle 20's appeals to U.S. smokers due to low price and branding; Gary Buchholtz of Twin Peaks notes a shift.
Pyramid and Montego are owned by Japan Tobacco International; Vector Group was acquired for $2.4 billion last October.

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Story summary

U.S. discount cigarette share is projected to exceed 40% by 2027, up from 32% in 2022, according to Japan Tobacco International (JTI).
Eagle 20's appeals to U.S. smokers due to low price and branding; Gary Buchholtz of Twin Peaks notes a shift.
Pyramid and Montego are owned by Japan Tobacco International; Vector Group was acquired for $2.4 billion last October.