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Google Fights DOJ's AdX Sale Amid Monopoly Claims

10/4/2025

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Story summary
  • Google argues in Virginia federal court against a forced sale of Advertising Exchange (AdX), saying it would disrupt the market and degrade services for small publishers.
  • The U.S. Department of Justice alleges Google holds an illegal monopoly in advertising technology and proposes selling AdX to restore competition.
  • Separately, Google decouples its life sciences unit Verily to operate independently from its infrastructure.