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LiveRamp Unveils AI Tools to Boost Marketing Effectiveness

10/5/2025

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Summary

Story summary

LiveRamp launched three AI capabilities on October 1, 2025, adding agentic orchestration to enhance marketing effectiveness.
The platform lets marketers create audience segments with natural language and access 900 partners via APIs.
OpenAI is developing proprietary advertising infrastructure and seeks a Growth Paid Marketing Platform Engineer.
ChatGPT has 700 million weekly users, signaling ad potential, and Gartner notes high cancellation risk.

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Story summary

LiveRamp launched three AI capabilities on October 1, 2025, adding agentic orchestration to enhance marketing effectiveness.
The platform lets marketers create audience segments with natural language and access 900 partners via APIs.
OpenAI is developing proprietary advertising infrastructure and seeks a Growth Paid Marketing Platform Engineer.
ChatGPT has 700 million weekly users, signaling ad potential, and Gartner notes high cancellation risk.