Back to today’s briefing

Story perspectives

Billionaire Campbell Aims to Overhaul NCAA for Fairness

10/5/2025

31 5

Summary

Story summary

Cody Campbell, billionaire entrepreneur, seeks to reform college sports by replacing the NCAA.
He proposes amending the Sports Broadcasting Act of 1961 to permit collective TV rights.
His commercial criticizing Power Four conference commissioners' greed was rejected by Fox and ABC.
Campbell argues revenue sharing could boost funding for women’s and Olympic sports, but may reduce earnings for major conferences.

1 of 1

Story summary

Cody Campbell, billionaire entrepreneur, seeks to reform college sports by replacing the NCAA.
He proposes amending the Sports Broadcasting Act of 1961 to permit collective TV rights.
His commercial criticizing Power Four conference commissioners' greed was rejected by Fox and ABC.
Campbell argues revenue sharing could boost funding for women’s and Olympic sports, but may reduce earnings for major conferences.