Story perspectives
Israel's $900K Esther Project Sparks Controversy and Criticism
10/6/2025
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Story summary
- Israel launches the Esther Project, a $900,000 campaign paying up to $7,000 per post.
- Bridges Partners LLC oversees effort, including a $1.5 million monthly contract with Brad Parscale.
- A separate geofencing initiative targets evangelical churches to deliver pro-Israel ads and engage churchgoers.
- Critics question transparency and the potential for state-sponsored propaganda, while polls show waning Democratic support for Israel.
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