Back to today’s briefing

Story perspectives

Brazil Cracks Down on Celebrity Deepfake Fraud Ring

10/6/2025

42 6

Summary

Story summary

Four suspects were arrested, with over 20 million reais ($3.9 million) frozen across five states.
The group used Instagram ads with deepfakes of Gisele Bundchen and other celebrities to commit fraud.
This operation is among Brazil's first efforts to counter AI-generated celebrity scams.
The Supreme Court ruled platforms can be liable for criminal ads if they fail to act quickly.

1 of 1

Story summary

Four suspects were arrested, with over 20 million reais ($3.9 million) frozen across five states.
The group used Instagram ads with deepfakes of Gisele Bundchen and other celebrities to commit fraud.
This operation is among Brazil's first efforts to counter AI-generated celebrity scams.
The Supreme Court ruled platforms can be liable for criminal ads if they fail to act quickly.