Back to today’s briefing

Story perspectives

EC Targets 29 Terms in Plant-Based Product Ban

10/6/2025

35 5

Summary

Story summary

EC plans to ban 29 terms, including "bacon" and "chicken," for plant-based products.
Critics say the move, backed by meat lobbies, confuses consumers and could curb innovation.
The European plant-based market was valued at $3.17 billion in 2024.
The European Court of Justice previously overturned France's attempts to restrict meat terms.
The European Parliament will discuss further restrictions on October 7.

1 of 1

Story summary

EC plans to ban 29 terms, including "bacon" and "chicken," for plant-based products.
Critics say the move, backed by meat lobbies, confuses consumers and could curb innovation.
The European plant-based market was valued at $3.17 billion in 2024.
The European Court of Justice previously overturned France's attempts to restrict meat terms.
The European Parliament will discuss further restrictions on October 7.