Story perspectives
Trusted Media Brands Cautious on AI Licensing Deals
10/6/2025
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Story summary
- Trusted Media Brands is negotiating AI licensing deals but hesitant to sign due to content-use concerns.
- Jacob Salamon, Trusted Media Brands' vice president, calls for fair terms as firms seek unlimited access.
- TMB's deal with Prorata has not yet generated revenue; Salamon favors a pay-per-use model.
- TMB uses AI bot-blocking tools to protect content; Salamon questions if licensing models boost revenue.
