Full Breakdown
Darts Makes Historic Debut in Saudi Arabia
10/7/2025, 12:35:39 AM
Introduction of Darts to Saudi Arabia
The Professional Darts Corporation (PDC) has announced that the 2026 World Series of Darts will feature its inaugural event in Saudi Arabia, scheduled for January 19-20, 2026. This marks a significant milestone as it will be the first time darts is showcased in the Middle East. The event will take place at the Global Theater in Riyadh, part of the broader Riyadh Season, which aims to promote various sports and cultural activities in the kingdom.
Background and Context
Riyadh Season, initiated in 2019, has rapidly expanded to include a variety of sports and entertainment events, likened to "Saudi Arabia's Disneyland." The season has attracted over 20 million visitors from more than 135 countries, contributing significantly to the local economy. The introduction of darts aligns with Saudi Arabia's strategy to enhance its global image and attract tourists, positioning itself as a winter destination for travelers typically drawn to cities like Dubai and Miami.
Key Figures and Organizations
The collaboration between Matchroom Sport and the Saudi General Entertainment Authority, led by Turki Alalshikh, is pivotal in bringing darts to Saudi Arabia. Alalshikh has been instrumental in transforming the Saudi sporting landscape, having previously introduced innovative concepts in other sports, such as the unique 20-point golden ball rule in snooker. Barry Hearn, founder of Matchroom Sport, has expressed enthusiasm for this partnership, emphasizing the potential for long-term growth and exciting events.
Official Statements and Responses
Eddie Hearn, chairman of Matchroom Sport, stated, “We are delighted to enter an exciting partnership with Riyadh Season as our special relationship continues to thrive.” He highlighted the importance of this collaboration in delivering memorable sporting events. Turki Alalshikh echoed this sentiment, noting that Riyadh Season's reputation is built on hosting globally significant events, and he looks forward to expanding their partnership with Matchroom.
Criticism and Opposition
Despite the excitement surrounding the event, there are concerns regarding Saudi Arabia's strict regulations, particularly the prohibition of alcohol sales at the venue. Darts is traditionally associated with a lively atmosphere that includes alcohol consumption, leading to questions about how this cultural shift will affect the experience for players and fans alike. Barry Hearn addressed this issue, stating, “If we can't drink in a country where we must respect their traditions and their laws, we don't drink.”
What's Next
The Saudi Arabia Darts Masters will follow the Bahrain Darts Masters, which takes place from January 15-19, 2026. This event is part of a global roadshow that includes further competitions in Denmark, the USA, New Zealand, and Australia, culminating in the Finals in Amsterdam.
Conclusion
The introduction of darts to Saudi Arabia represents a significant development in the sport's global expansion. As the PDC prepares for this historic event, the collaboration between Matchroom Sport and Riyadh Season is expected to pave the way for future sporting events in the kingdom, enhancing its reputation as a burgeoning hub for international sports.
