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Chanel Unveils New Era: Matthieu Blazy and Ayo Edebiri

10/7/2025

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Summary

Story summary

Matthieu Blazy's Chanel debut draws anticipation, with his first haute couture collection due in January.
Chanel names Ayo Edebiri its new brand ambassador as she attends the After the Hunt premiere.
Bruno Pavlovsky, Chanel president, emphasizes a gradual transition to help Blazy understand the brand.
The change aims to improve production timelines, supplier collaboration, and represent diverse identities in campaigns.

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Story summary

Matthieu Blazy's Chanel debut draws anticipation, with his first haute couture collection due in January.
Chanel names Ayo Edebiri its new brand ambassador as she attends the After the Hunt premiere.
Bruno Pavlovsky, Chanel president, emphasizes a gradual transition to help Blazy understand the brand.
The change aims to improve production timelines, supplier collaboration, and represent diverse identities in campaigns.