Back to today’s briefing

Story perspectives

Auburn vs. Baylor: 2026 Game Boosts NIL Revenue Potential

10/7/2025

24 2

Summary

Story summary

Auburn University will face Baylor in the 2026 Aflac Kickoff Game on September 5, 2026, at Mercedes-Benz Stadium in Atlanta, Georgia.
The game was moved from Jordan-Hare Stadium.
Auburn Athletics Director John Cohen says the change boosts Name, Image, and Likeness (NIL) opportunities.
The move could generate $4–8 million in NIL revenue for Auburn and leaves six 2026 home games.

1 of 1

Story summary

Auburn University will face Baylor in the 2026 Aflac Kickoff Game on September 5, 2026, at Mercedes-Benz Stadium in Atlanta, Georgia.
The game was moved from Jordan-Hare Stadium.
Auburn Athletics Director John Cohen says the change boosts Name, Image, and Likeness (NIL) opportunities.
The move could generate $4–8 million in NIL revenue for Auburn and leaves six 2026 home games.