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Finland Launches QR System to Trace Cheese and Beer

10/7/2025

27 3

Summary

Story summary

The Food Detectives launched a QR code system in Finland to trace cheese and beer.
Users view farm videos and barley-field maps to counter fraud, says Hanna-Leena Alokami.
Upcode's CEO notes easy adoption is crucial for small producers.
The project is part of the European Union's Watson initiative.
A live event will stream November 27 on Euronews' YouTube channel.

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Story summary

The Food Detectives launched a QR code system in Finland to trace cheese and beer.
Users view farm videos and barley-field maps to counter fraud, says Hanna-Leena Alokami.
Upcode's CEO notes easy adoption is crucial for small producers.
The project is part of the European Union's Watson initiative.
A live event will stream November 27 on Euronews' YouTube channel.