Back to today’s briefing

Story perspectives

Barbie Unveils Athlete Dolls to Empower Girls in Sports

10/7/2025

25 5

Summary

Story summary

Barbie and Mattel launched an International Day of the Girl campaign featuring rugby stars Ilona Maher, Portia Woodman-Wickliffe, Ellie Kildunne, and Nassira Konde, with dolls modeled on each athlete to promote confidence in girls’ sports and donations to girls' sports organizations in home countries.
The Ilona Maher doll debuts fall 2026, promoting body positivity.
Portia Woodman-Wickliffe emphasizes visibility and representation.

1 of 1

Story summary

Barbie and Mattel launched an International Day of the Girl campaign featuring rugby stars Ilona Maher, Portia Woodman-Wickliffe, Ellie Kildunne, and Nassira Konde, with dolls modeled on each athlete to promote confidence in girls’ sports and donations to girls' sports organizations in home countries.
The Ilona Maher doll debuts fall 2026, promoting body positivity.
Portia Woodman-Wickliffe emphasizes visibility and representation.