Story perspectives
Apple Slashes AirTag Price to Boost Sales Amid Competition
10/7/2025
48 5
1 of 1
Story summary
- Apple cuts AirTag four-pack to $64.99 from $99 to clear excess inventory.
- The price cut aims to boost demand amid Tile and Samsung competition.
- AirTags use Bluetooth and Ultra-Wideband for precise tracking via Find My app.
- The market is projected to grow 20% annually.
- AirTags remain popular for personal-item tracking on Prime Day, with 70% satisfaction and privacy concerns persisting.
