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GCC's Influencer Market Set to Soar to $771.6M

10/7/2025

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Summary

Story summary

The Gulf Cooperation Council (GCC) has 70% of its population under 35, making it a prime influencer market.
The influencer market is USD 315.5 million in 2025 and projected to reach USD 771.6 million by 2032.
Micro influencers hold 45% of the market, valued for authentic engagement.
Instagram leads with 35% share; TikTok is growing among Gen Z, boosting engagement.

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Story summary

The Gulf Cooperation Council (GCC) has 70% of its population under 35, making it a prime influencer market.
The influencer market is USD 315.5 million in 2025 and projected to reach USD 771.6 million by 2032.
Micro influencers hold 45% of the market, valued for authentic engagement.
Instagram leads with 35% share; TikTok is growing among Gen Z, boosting engagement.