Via's IPO Sparks Interest in NYSE for Israeli Tech Companies

In September 2025, Via, an Israeli mobility technology company, made headlines by successfully launching an initial public offering (IPO) on the New York Stock Exchange (NYSE) with a valuation of $3.65 billion. This event is notable not only for Via's achievement but also for its choice of listing venue, as Israeli tech firms have predominantly favored the Nasdaq. With fewer than ten Israeli companies currently listed on the NYSE, Via's strong debut has reignited interest in the exchange among Israeli firms.

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Cassandra Seier, head of international capital markets at the NYSE, has been actively promoting the exchange's advantages to Israeli companies. During her recent visit to Israel, she emphasized the importance of liquidity in choosing a listing venue, stating, “When a company succeeds, you want to list it where liquidity is highest — and right now, that’s the U.S.” Seier's team is dedicated to supporting Israeli firms through the registration process, aiming to demonstrate the NYSE's commitment to the Israeli market.

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The NYSE's growing interest in Israeli listings is part of a broader competition with Nasdaq and other global exchanges. The recent establishment of the Texas Stock Exchange (TXSE) has intensified this rivalry, as it offers lower trading costs and easier entry requirements. Seier noted that the NYSE has successfully attracted several major companies that previously listed on Nasdaq, including fintech firm Fiserv and trading firm Virtu, indicating a shift in preference among some corporations.

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Despite the NYSE's efforts, many Israeli tech executives still view Nasdaq as the ultimate goal for growth companies. Seier aims to change this perception by highlighting the NYSE's capabilities in accommodating tech firms. She stated, “If people say the NYSE isn’t a tech exchange, they’re just not paying attention.” The NYSE has a roster of prominent tech listings, including Alibaba and Spotify, and has adapted its listing requirements to attract tech-driven companies.

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While the NYSE's strategy has garnered attention, some critics argue that the established reputation of Nasdaq as the preferred exchange for tech IPOs remains a significant hurdle. Many Israeli startups continue to perceive Nasdaq as the "natural home" for technology-driven listings, which poses a challenge for the NYSE in changing this long-standing belief.

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• “The primary reason companies continue to list in the U.S. is liquidity,” — Cassandra Seier, Head of International Capital Markets, NYSE

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• “ Asked why she visited Israel now, Seier replied, “I want to demonstrate our commitment and support for Israel, even in challenging times.” — Cassandra Seier

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• “If people say the NYSE isn’t a tech exchange, they’re just not paying attention,” — Cassandra Seier

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As Via's IPO illustrates the potential for Israeli companies on the NYSE, the exchange's ongoing efforts to attract more listings may reshape the landscape for tech firms seeking public offerings. With a commitment to supporting Israeli businesses and a competitive strategy against Nasdaq, the NYSE is positioning itself as a viable alternative for tech-driven companies looking to raise capital in the U.S.

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