Story perspectives
Traffic Plummets: Websites Face 50% Decline by 2028
10/7/2025
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Story summary
- Business Insider's monthly visits fell 48.5% from 2024 to 2025, to 6.9 million.
- WebMD traffic declined 43.1% to 69.5 million as users seek AI health answers.
- Dictionary.com, Stack Overflow, and Unsplash saw 37.3%, 35.6%, and 34% drops.
- Meta and OpenAI launch AI-generated content platforms amid declining engagement. Experts warn traffic could drop over 50% by 2028.
