Story perspectives
CeraVe Partners with NBA to Promote Skin Health
10/7/2025
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Story summary
- CeraVe becomes the National Basketball Association (NBA)'s Official Skincare and Haircare Partner in a multi-year arrangement.
- The deal engages fans via custom content, onsite activations, and product integrations at retail.
- CeraVe expands its 'Head of CeraVe' with Anthony Davis and attends the All-Star Game.
- The 'Care For All' program provides skin health education and dermatology screenings at Jr. NBA clinics.
