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Growing Protein Trend Raises Health Concerns, Experts Warn

10/8/2025

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Summary

Story summary

Protein is increasingly featured in foods and beverages to support muscle health, driving market growth.
In wealthy nations, protein intake often exceeds need, with the elderly and malnourished as exceptions.
Nutritionists warn against marketing high-protein products, noting excess protein, especially from animal sources, can pose health risks; a balanced diet should mix carbohydrates, protein, and fats from whole foods.

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Story summary

Protein is increasingly featured in foods and beverages to support muscle health, driving market growth.
In wealthy nations, protein intake often exceeds need, with the elderly and malnourished as exceptions.
Nutritionists warn against marketing high-protein products, noting excess protein, especially from animal sources, can pose health risks; a balanced diet should mix carbohydrates, protein, and fats from whole foods.