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Story perspectives

DBS Bank Drives SGD 750M Value Through Ethical AI

10/8/2025

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Story summary
  • DBS Bank treats ethical AI as a core element of Asia-wide services since 2014.
  • It has generated over SGD 750 million in economic value through AI applications, boosting productivity and trust.
  • DBS uses Responsible Data Use Framework for privacy and governance, with PURE (Purposeful, Unsurprising, Respectful, Explainable).
  • Training includes a Digital Fairness module and Gen AI Unplugged Webinar Series.