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NRTHRN Strong Launches First NYC Studio with Unique Workouts

10/8/2025

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Story summary
  • NRTHRN Strong, a Scandinavian fitness brand, opens its first permanent studio in Flatiron, NYC, on October 7, 2025, with cross-country ski-inspired workouts.
  • The studio uses a patented machine for cardio, strength, and mobility that replicates double poling and offers 50+ routines for various levels.
  • Founder Nicoline Roth emphasizes endurance benefits and low joint impact.