1 of 1
Story summary
- LIV Golf's 2024 expenses total $527 million against $65 million expected revenue, signaling unsustainability.
- Since inception, LIV Golf has lost $5 billion, due to contracts and costs.
- Greg Norman says tenure was a success, but critics argue LIV's financial model relies on Saudi funding.
- Brooks Koepka questions guaranteed contracts amid merger talks, as PGA Tour's higher media revenue strains LIV.
