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Survey Reveals Gamers Buy Fewer Games, Embrace In-Game Purchases

10/8/2025

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Summary

Story summary

Circana's survey: 63% of US gamers buy two or fewer games per year; 33% buy none.
Only 4% buy new games more than once a month, signaling a core, hyper-enthusiast segment.
In 2025, Nintendo Switch 2 hardware sales rose 20% and outpaced original Switch by 77%.
Despite fewer game purchases, 82% of players made in-game purchases in the past year.

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Story summary

Circana's survey: 63% of US gamers buy two or fewer games per year; 33% buy none.
Only 4% buy new games more than once a month, signaling a core, hyper-enthusiast segment.
In 2025, Nintendo Switch 2 hardware sales rose 20% and outpaced original Switch by 77%.
Despite fewer game purchases, 82% of players made in-game purchases in the past year.