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Gen Z Locks In: Self-Improvement Amid Economic Uncertainty

10/8/2025

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Story summary
  • Gen Z is embracing locking in, a post-Covid-19 focus on self-improvement and productivity.
  • The trend follows economic uncertainty and anxiety about the future among young people.
  • Bank of America reports over 13% of unemployed Americans in July were new entrants, mainly Gen Z.
  • About 70% of Gen Z and millennials cannot afford housing, while student debt and rising costs rise.