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Facebook Boosts Reels with 50% More Recent Videos

10/9/2025

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Summary

Story summary

Facebook will update the Reels algorithm to show 50% more recent videos.
The update aims to strengthen personal connections, with watch time up 20% annually.
AI-driven search suggestions and 'friend bubbles' surface friends' liked content.
AI-generated content will be treated the same as human-created videos in recommendations.
Users can signal disinterest via the 'Not Interested' option, which the algorithm prioritizes.

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Story summary

Facebook will update the Reels algorithm to show 50% more recent videos.
The update aims to strengthen personal connections, with watch time up 20% annually.
AI-driven search suggestions and 'friend bubbles' surface friends' liked content.
AI-generated content will be treated the same as human-created videos in recommendations.
Users can signal disinterest via the 'Not Interested' option, which the algorithm prioritizes.