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Google Unveils AI Shoe Try-On Feature for Shopping

10/9/2025

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Summary

Story summary

Google launches artificial intelligence (AI) shoe-try-on feature in Google Shopping.
Users upload a full-length photo and tap 'try it on' to see results.
This builds on clothing try-ons began testing in May and launched in July in the U.S.
Google plans to roll out the feature to Australia, Canada, and Japan soon, while advertisers gain insights into styles and customer preferences.

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Story summary

Google launches artificial intelligence (AI) shoe-try-on feature in Google Shopping.
Users upload a full-length photo and tap 'try it on' to see results.
This builds on clothing try-ons began testing in May and launched in July in the U.S.
Google plans to roll out the feature to Australia, Canada, and Japan soon, while advertisers gain insights into styles and customer preferences.