Story perspectives
Israel Launches $3.25M Campaign to Boost Global Perception
10/9/2025
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Story summary
- Israel allocates $3.25 million to Show Faith by Works to improve perceptions of Israel.
- Eran Shayovich of the Israeli Ministry of Foreign Affairs oversees the campaign.
- The effort uses a 'October 7 experience' and geofencing to reach 3.8 million churchgoers.
- Spokespeople include Jon Voight and Tim Tebow; neither has been contacted.
- Internal documents describe messages categorized as 'Pro-Israel' and 'Anti-Palestinian State'.
