Back to today’s briefing

Story perspectives

California Mandates Streaming Services to Match Ad Volume

10/9/2025

41 8 Full Breakdown

Summary

Story summary

California passes a law requiring streaming services to match ad volume to program volume, effective July 2026, signed by Governor Gavin Newsom.
Driven by parental complaints about loud ads, the measure reduces disruption.
It mirrors the 2010 Commercial Loudness Mitigation (CALM) Act, previously covering TV broadcasters.
The Legislature passed it unanimously, despite opposition from the Motion Picture Association over implementation.

1 of 1

Story summary

California passes a law requiring streaming services to match ad volume to program volume, effective July 2026, signed by Governor Gavin Newsom.
Driven by parental complaints about loud ads, the measure reduces disruption.
It mirrors the 2010 Commercial Loudness Mitigation (CALM) Act, previously covering TV broadcasters.
The Legislature passed it unanimously, despite opposition from the Motion Picture Association over implementation.