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Aurora James Expands Fellowship, Boosts Women Entrepreneurs

10/9/2025

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Summary

Story summary

Aurora James expands the Dartmouth Fellowship with SheaMoisture, providing business education and networks to women entrepreneurs.
In 2020, she founded the Fifteen Percent Pledge, urging retailers to reserve 15% of shelf space for Black-owned brands.
More than 100 women have benefited from the fellowship, with an average revenue growth of 14.3%, and James calls for sustained investments in Black founders.

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Story summary

Aurora James expands the Dartmouth Fellowship with SheaMoisture, providing business education and networks to women entrepreneurs.
In 2020, she founded the Fifteen Percent Pledge, urging retailers to reserve 15% of shelf space for Black-owned brands.
More than 100 women have benefited from the fellowship, with an average revenue growth of 14.3%, and James calls for sustained investments in Black founders.